“There comes a time in life
when you realize that
where you are
is no longer
where you should be.“
— Oprah Winfrey
What can a coach provide to me
that I can’t achieve on my own?
Coaching can serve many different purposes throughout your career, and identifying the right coach for your specific needs can make all the difference.
No one wants to waste time or lose money, which is precisely the reason that finding the right coach is important. The right guidance, at the right time, can actually save you time and help you avoid costly, career-limiting (or salary-limiting) mistakes.
Identifying the right coach can be particularly challenging, and clarifying your objectives can help you better determine the right fit.
HOW CAN YOUR COACH ADD VALUE TO YOUR CAREER?
Clarifying the best next step can make a difficult journey much easier.
Sometimes we face our biggest challenges with resistance. While mentally we may know we need to change, learn and grown in order to move to the next level, making that leap, especially when we’re unsure of the BEST possible approach, can feel overwhelming and lead to procrastination.
A knowledgeable, experienced and prepared coach can provide step-by-step guidance, structure and accountability to help you achieve your goal faster, with less friction, and give you the confidence to know you’re taking the right steps, so your time and energy won’t be wasted.
Depending on your goal, familiarity with your industry and the type of work you do can accelerate your success, but may not be the most important factor to consider.
If you’re looking to achieve a specific goal that only requires action from you (time management, executive presence), industry expertise and familiarity with your daily work may not be required.
If you’re looking to pull together a focused, strategic plan for your marketing team (for example), and you’re seeking a coach to help you develop and deliver on that plan, high-level expertise and specialization in your industry and in marketing will prove incredibly valuable.
If your goal involves promotion, career advancement, or a job search, your coach’s ability to speak the same language and understand the challenges unique to your space will prove beneficial, but their depth of understanding in ability to provide unique perspective on your goal, should far outweigh any industry or functional expertise they may have.
Your goal matters. A coach with a high degree of specialization can provide maximum value, as 100% of their time is focused on developing their own knowledge base, expertise and resources with the singular purpose of helping their clients achieve a specific goal. Some coaches specialize in professional performance, strategic management, time management and executive presence. Others focus on clarifying your interests and helping you achieve happiness. Still others provide guidance on finding a job.
Furthermore, specialized coaches have often developed an extensive library of resources for their clients, and can provide a deeper, more meaningful guidance to help you reach your goal faster.
Whatever your goal may be, it’s important to identify a coach that provides insider’s knowledge, and demonstrates results and expertise in helping other clients achieve your ultimate goal.